Everybody loves fresh, soft, clean clothes. But you won’t find many who love the laundry process itself. Laundry can seem like a never-ending chore, especially for homemakers with a big family under their roof. Between sorting, pre-treating, washing, drying, ironing and folding, it can be a full-time job in itself.

The real crime, however, is doing all of this work only to achieve lacklustre results. Many supermarket laundry products, such as detergents and softeners, can leave fabrics looking dull and smelling synthetic. Cheaper brands often irritate the skin too causing redness and itchiness. Your clothes and other textiles deserve the royal treatment so that your laundry efforts are never in vain. And luckily, we have a revolutionary product that provides just that. Introducing: Euca’s Laundry Powder Concentrate.

But don’t just take our word for it. This does-it-all detergent won the Best Laundry Detergent category in the widely known and respected 2021 ProductReview.com.au Awards. This is a testament to our thousands of happy customers that use Euca at home to achieve an outstanding clean every time. But how exactly was it chosen above the rest? And just what makes Euca Laundry Powder Concentrate so special? Let’s find out.

The selection process

ProductReview.com.au is one of Australia’s most trusted review sites which helps consumers make the best shopping decisions for themselves and their families. People submit their feedback and opinions on certain brands and products, all of which are compiled on the site for visitors to read. Scores are allocated based on the average star rating put forward by customers in their reviews. Every year, Product Review holds awards for various categories. Winners are chosen based on a set of criteria including score, availability to the Australian public, and number of reviews. Product Review then evaluates the finalists using quantitative analysis and metric comparisons.

Why we came out on top

It is a real honour for one of our best-loved products to be recognised in this way. Here’s what earned Euca Laundry Powder Concentrate the top spot.

1.    Natural cleaning power

This all-natural detergent is made using Australian eucalyptus oil, known for its antiseptic properties and refreshing scent. As with all Euca products, our powder concentrate is free from parabens and synthetic perfumes which can often cause allergies to flare up as well as general skin irritation. But just because Euca doesn’t use any harsh chemicals doesn’t mean performance is compromised. Our award-winning powder lifts dirt and stains with ease so you can enjoy an exceptional clean with every cycle. It won’t leave behind any residue on your clothes or indeed in your machine, as it dissolves quickly and easily in water.

2.    Eco-friendly (and wallet friendly)

Euca is an environmentally conscious company. Our Laundry Powder Concentrate’s ingredients are natural and eco-friendly, and you can buy in bulk to reduce your packaging consumption. A little goes a long way with Euca. Its concentrated formula not only makes it a more sustainable choice, but also gets you more bang for your buck. For instance, you use between a third and a half less than other supermarket brands with amazing results. A 10kg box will get you up to 500 washes compared to around 360. Its greywater can even be used safely to water your garden plants.

3.    Availability

Our award-winning detergent can be purchased in many different sizes to suit your preferences, including 1 kg, 2 kg, 4 kg, and 8 kg boxes, as well as 10 kg tub and a 20kg drum.  A standard 2kg box costs just $19.99, and you can get your Euca fix on www.eucaonline.com.au.

What our customers say

Among the almost 200 reviews on our Laundry Powder Concentrate, people tend to mention some of the same highlights. Here are the most common praises from our happy customers.

  • Washed clothes well, whatever its fabric type is
  • Great smell
  • Powder did not leave any residue on the machine nor the clothes
  • Gentle formula didn’t cause any irritation, especially for those with sensitive skin

Doing laundry the smart way is all about finding the best products to do the hard work for you. Euca Laundry Powder is a triple threat –all-natural and eco-friendly, immaculate results and non-irritating. If you’re on the hunt for a detergent that changes the laundry game, then look no further. Euca’s entire laundry range also includes Pre-Wash Stain Remover and Soaker Brightener. All of our products are proudly 100% Australian made in our Melbourne factory, so by choosing Euca you are supporting local industry. To shop our full catalogue which also includes cleaning and self-care solutions, visit our online store today at www.eucaonline.com.au.

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