Does a certain perfume ever remind you of someone special? Ever smell a particular food and think of where you were the first time you tried it? Does the scent of a shampoo brand transport you back in time?

Odds are, you can relate to the above. And believe it or not, there’s a scientific explanation for these phenomena beyond mere sentimentality. Scent has a powerful impact on our memories, emotions and cognition due to its fascinating interaction with our brain.

How does scent influence the brain?

Scent bypasses the thalamus and travels to the olfactory bulb in our brain, the region that processes smells. This section is directly connected to the limbic system which houses the amygdala and hippocampus. The amygdala is the part of the brain that processes emotions, while the hippocampus is where short-term memories develop into long-term memories. The shared storage of scent and memories in the hippocampus region can explain why scents become tied to a specific memory, only for those memories to pop back up when you’re exposed to them. Scent’s ability to trigger emotions can be attributed to its entering of the brain via the frontal cortex, something which is unique to this sense. So intense is this stimulus that even a vague whiff of, say, sandalwood or lemon myrtle can automatically conjure up a vivid image in our minds, or evoke a wave of sentiment that makes us smile from ear to ear.

How to use scents at home

Considering the potency of our sense of smell, it’s no surprise that many people practise aromatherapy and other domestic rituals involving fragrance. The connection between scent and memory is a result of conditioned responses, meaning it is also possible to use our sense of smell to form our own new memories and cultivate a positive emotional state.

Leverage the power of scent in your home by working it into your everyday routine. There are countless ways to do this, from diffusing essential oils to spraying air freshener. One of our favourite ways to incorporate fragrance into our lives is cleaning. Many shelf-bought products nowadays are laced with artificial perfumes and harsh chemicals. We recommend opting for natural ingredients instead, like those found in Euca’s range. Thanks to Euca, something as mundane as washing the dishes can become a therapeutic experience. Euca products contain essential oils known for their bracing scents, antiseptic properties and so many other benefits. The peppermint oil in Euca Peppermint Dishwashing Powder, for example, is a natural deodoriser and insect repellent. It may also help to relieve headaches and feelings of nausea.

The natural fragrance of Euca’s cleaning range can cultivate a sense of peace within your living space. The rise of the work from home lifestyle has reinforced the importance of a calm working environment that is conducive to productivity and focus. Bring tranquillity to your home by spritzing Euca Essential Air Freshener on fabrics and surfaces. This 100% Australian product uses organic ingredients to refresh stuffy, stale air with its invigorating natural aroma. Not only does it neutralise odours, but the peppermint and eucalyptus essential oils in its formula can also help to eradicate moths, silverfish and more. Some say it even can alleviates bronchial and congestion discomfort. The anti-bacterial properties of eucalyptus make it a great surface cleaner too.

Another way to tap into the power of scent is by is by lighting a scented candle with your favourite essential oils. When we really need to unwind, we love to take a long hot bath. Try adding a few drops of lavender to the water. Or better yet, indulge in Euca’s Therapeutic Vegan Emulsifying Bath Oil. This luxurious oil is pure heaven; carefully formulated to create a soothing sense of calm. It is gently scented with sweet almond oil for the ultimate relaxation experience.

Make your home a true sanctuary by using natural scents in various ways. Different aromas can have a powerful effect on our mind and wellbeing. Whether you need do de-stress an afternoon pick-me-up, there are scents for every mood. Euca products are naturally scented with plant extracts so you can liven up your home safely and without the use of synthetics. Not will Euca leave your air smelling fresh and amazing, but the essential oils across its range also have health-boosting and germ-boosting powers. To shop the products mentioned above and more, visit our online store at www.eucaonline.com.au.

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