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About Us

The Story Behind Euca

I guess it all began about 32 years ago when I built a house on a 5 acre lot of land which was a subdivided wheat farm and as such a flat barren piece of land. The first need was to establish some vegetation and tree wind brakes on the property, even before building began.

I selected eucalyptus trees, mainly Red River Gums (Eucalyptus Camaldulensis) and Eucalyptus Globulus as they were hardy and quick growing.

With the help of my “green thumb” mother we planted over 800 trees of which 90% of the Eucalyptus survived. The house was built and the trees grew well over the 8 years we lived there. We eventually down sized and sold the property to a friend. A few years later I had a call from the friend I sold the house to who told me, “We have our first Koala family living in the trees on the property.”

I cannot tell you my excitement and joy, I was quite overwhelmed and proud that indirectly I had turned around an environmentally damaged piece of land back to a natural habitat for native animals and all the other benefits that are derived from a natural environment and the positive outcomes that trees create.

From that day on I have been sold on eucalyptus and protecting our precious flora and fauna. We can rehabilitate barren land and provide a future for our wildlife and ourselves. So please plant a tree seedling for a better future for all and always buy only environmentally friendly products.

The Story of Euca

From humble beginnings in country Victoria, to a small factory in Williamstown Melbourne then onto the current modern facility in Altona Melbourne, Euca has been growing a strong but loyal following of its famous quality cleaning products.

Red Star and The Chemical Refining Company

The brand “Red Star” was the original business name from that era, and eventually in 1936, (over 80 years ago) became a registered company known as the “Chemical Refining Company” and more recently “Lightning Products”, but is now more commonly known as “Proud Products”

Owned and run today by Charles Leigh Goodall (Henry’s son), this family business is now a third generation Australian family owned business.

Eucalyptus and Citrus – key elements

Charles Henry Goodall began this business by distilling eucalyptus oil from a small distillery near Avoca in Victoria in the early 1900’s. Eucalyptus was found to be an exceptional cleaner and natural disinfectant, so the family business of “cleaning” was born from this, and the reason for the use to this day of eucalyptus in Euca products is based from these humble beginnings.

The Original Jell Hand Cleaner was blended to be highly effective for removing grease, paint rubber and carbon black. The best additive for this job apart from a solvent was the addition of natural citrus. The addition of citrus to help in cleaning formulations was a perfect fit, and combined with the natural eucalyptus help create the basis of the company philosophy of making cleaning products that uses less of the harmful chemicals and as much environmentally friendly raw material as possible. And all this was in the mid 1900’s. very early pioneers of being eco friendly.

Birth of Euca

Towards the late 60’s into the 70’s a need to provide a laundry powder to the trade for washing mechanics overalls and work gear gave birth to the laundry range we know today as “Euca”. Euca was born of an old family tried and true recipe using eucalyptus of course, but the blend was also very special as it contained no other harsh fillers or chemicals.

Euca has a proven ability to not only clean clothes well, but clean your washing machine, look after your skin and environment and be extremely economical to use as well, being a true concentrate, not like so called other washes. It is a very unique product in the market today.

Why choose us?

Australian Made
& Owned

Locally sourced products and Australian family owned for three generations.

Exceptional quality products

Proud Products have quietly been innovating a whole range of unique cleaning products that out-perform expectations.

Exceptional Customer service

The team at Euca go out of their way to surprise and delight, and always like to use the old fashioned way of communicating.

Our Laundry Products

Euca laundry products were designed and tested from the beginning as pure concentrate powders and liquids, with no added fillers like in supermarket brands. No added nasties that causes issues for human skins and bronchial airways. Euca’s unique blend is also extremely low in phosphate in the powder formula, and no Phosphate at all in the liquid, which make both very beneficial in grey water on plants.

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Our Multi Range

Tuff was made originally to be a biodegradable “green” workshop cleaner / degreaser. The Citrus and Eucalyptus combine to make a powerful “Tough” cleaner that is completely non caustic and non corrosive. Tuff’s abilities quickly made its way into the “HOME” being a safe cleaner to use in the oven, on the BBQ, benches, laundry, bathroom …. anywhere . Why use a caustic cleaner in your home and cooking surfaces when you can use TUFF. We say “What doesn’t Tuff Clean”.

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Our Laundry Liquid

Our Best Laundry Liquid to date. Originally marketed as a wool was only, we designed this Laundry liquid to have more of the good bits of the Euca Laundry Liquid, plus we added some extra Eucalyptus as well. The blend will not remove lanolin from woolens so they return their warmth and softness. We quickly realised this benefit was perfect for hand washing delicate underwear, washing towels to make soft and fluffy, doonas to maintain warmth and a host of other laundry items.

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In this current modern age where we are governed by strict regulations on all things liquid and chemical, there is the need to always be looking forward and finding the latest “replacement” raw material that is better for us and the environment. Proud continuously research and source new blends of base materials and update products when possible to make them better for us and our earth without impacting the performance you have come to expect.

TOP
Google Rating
EUCA Online Cleaning Products & Detergents
EUCA Online Cleaning Products & Detergents
5.0
Roger Fortune
Roger Fortune
10 months ago
Fantastic products, fantastic people, fantastic service, what more do you need? We love the Laundry Liquid and so does our grounds that have gone from straw to grass in weeks after we diverted the washing machine outlet. The dishwasher has never looked so clean after switching to the Peppermint Dishwash Powder. Highly recommend this company where it appears to me that quality still wins out over profit, a rare commodity in today's world. Bravo!
Ronnie Halligan
Ronnie Halligan
11 months ago
We have been using the washing liquid and Powder for years this product is the best one for super sensitive skin. The product lasts for ages and smells clean and fresh. We have just started using the dishwashing liquid and impressed with the performance, we hardly use any and still get a sink full of bubbles everything comes out sparkly and smells clean and fresh.This is a great Australian product and we now have our grown up children also buying it . We buy direct from Euca .
shane borham
shane borham
11 months ago
Fantastic cleaners; we have been using for 2mths now and love the products so much we have extended our range. From the kitchen to the bathroom to the laundry we are now covered and couldn't be happier with the quality & Aussie made which is the icing on the cake.
Errol Mapham
Errol Mapham
a year ago
I have been using EUCA Laundry powder for some time now and bulk purchase. I am the distribution point for my family who also use the product. I have recently started using the Automatic dishwashing machine powder. We have found all EUCA products perform as promised and are economical to use. They are an Australian owned company who manufacture excellent products in Australia so lets all get behind them and support jobs in Australia.
Nicole Oates
Nicole Oates
a year ago
Have been using the laundry detergent for years after being given a sample at a hardware store. We were travelling at the time and it was promoted as most environmentally friendly. So happy to discover I can buy direct now and cut out middle man. Now trying pet shampoo and dishwasher powder. Awesome Australian company with a amazing products.
Mary Marshall
Mary Marshall
a year ago
Absolutely love the laundry soaker. I use it in every wash and find that it’s safe for all colours and it helps to clean the clothes. As I have a hubby who tinkers in the shed everyday, I find that soaking his stained clothes in laundry soaker overnight, assists in removing those stains. Also, I find it’s excellent for soaking cleaning clothes overnight. All the stains come out. Impressed!
Sharon
Sharon
a year ago
Absolutely love this product. I am so happy I found it. It is the only more natural one that works.
CHRIS HUNT
CHRIS HUNT
a year ago
Just been trying the Eura Shield barrier cream and I can tell you it's the best I've used. ( long time user of Protecta and Jungle brolly) Amazing for oil and solvent protection and does offer a water resistant way better than the others. Kudos to you guys I will definitely be trying your other products.
Nicole Chladek
Nicole Chladek
a year ago
The washing laundry liquid is incredible cleans our clothes wonderfully in my front loader! I love that it comes in bulk which reduces our household waste and that the product is that little bit better for the environment compared to other off the shelf options! I have also tried the sample dishwasher powder and was very impressed that will be going on my next purchase!
Josh Bond
Josh Bond
a year ago
Fantastic product! Love it. Highly recommended
Anne McMillan
Anne McMillan
a year ago
We live in the country and have used Euca laundry powder for several years. Our washing machine water goes directly into a drainage channel. Frogs are thriving in this channel which I think is a testament to the absence of harmful chemicals in the laundry powder. Great product from an Australian company .
Anna Griffith
Anna Griffith
a year ago
Love the products that last and clean better than any I've used in years. I washed an old, rough towel in the Soft Wash (old cotton towel, was using it to polish my rough heels). Now dries my feet faster, but so soft, it doesn't polish my heels any more! Great on angora woollens that needed a spring bath - softer than ever! Also excellent on my mink blanket, doesn't mat the pile like previous wool washes I've used.
Charlie M
Charlie M
a year ago
I found Euca after searching for a more natural laundry product that was affordable, economical and kind to my sensitive skin. I absolutely love it!My 10kg bucket came with a sample sachet which I passed on to my cousin as she was interested in an alternative to big brand products. It took some convincing as she HATES the smell of eucalyptus... however after trying it I'm happy to report that she is now a full convert and has bought her own 10kg bucket. Her comment was along the lines of "Finally a product that leaves my clothes smelling like clean water and nothing else!"I will continue to share my praise of Euca to anyone who will listen. I can't wait to try some of the new products they are coming up with. Keep up the good work!
helen lawrence
helen lawrence
a year ago
Love these products. I use the washing detergent & softener. Also, dishwasher powder (peppermint ?) & the general cleaner. Will purchase other products & will re-order these ones!
Louise Paproth
Louise Paproth
a year ago
Love the Euca Laundry detergent.Clothes come out looking clean and fresh with a hint of eucalyptus but not over powering.Price is no more than you would pay for any other good brand.Great for allergy sufferers like myself.