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When it comes to laundry day, most of us don’t give much thought to what’s in the bottle or box, let alone where it came from. But here at Euca, every drop tells a proudly Aussie story.
This Australian Made Week, we’re taking a moment to share ours. A story of homegrown business, local manufacturing, and a no-nonsense approach to keeping things clean without the toxins.
Because Euca is not just made in Australia. We’re made for Australian’s.
“Aussie, Aussie, Aussie! Oi! Oi! Oi!”
Rooted in Australia: Euca’s Story
Euca’s story begins over 40 years ago in rural Victoria. While plenty of cleaning products on the shelves are packed with harsh chemicals and shipped halfway across the world, Euca was built on a different kind of promise - to offer Australian families a genuine, eco-friendly clean using ingredients sourced right here at home.
At the heart of everything we do is the mighty Australian eucalyptus. It’s where our name comes from, and it’s the hero ingredient in our range of laundry powders, liquids, and cleaning products.
Why eucalyptus? Because it's naturally antibacterial, biodegradable, and powerful enough to get the job done without all the nasties.
What Does “Australian Made” Really Mean?
You’ve probably seen the green and gold kangaroo symbol, the one that proudly sits on our Euca laundry products packaging. That’s the Australian Made certification. The logo stands as Australia’s most recognised and relied-upon country of origin mark, backed by an independent certification system. This guarantees that any product displaying the logo has been thoroughly verified as genuinely Australian.
As a certified Australian made laundry products, when you choose Euca, you’re supporting:
Local jobs in manufacturing, farming, and logistics
Sustainable Aussie ingredients, not overseas substitutes
Genuine product quality held to high Australian standards
We’re proud to carry the seal because it’s a true reflection of the genuineness and premium quality of our laundry products.
The Power of Eucalyptus: Natural, Non-Toxic, 100% Australian
We’ve been harnessing the natural cleaning power of eucalyptus long before it became trendy. It's native to our country, deeply connected to our land, and it smells better than anything cooked up in a lab.
Unlike many mainstream detergents that come loaded with synthetic fragrances and optical brighteners, Euca is low-tox, grey water safe, and completely free from fillers or nasties that could harm your skin, your clothes, or the planet.
The Eucalyptus oil used in our products is sourced straight from Australia’s best, G.R. Davis, a renowned distiller in West Wyalong and Queanbeyan, NSW.
Unlike others, we don’t use any imported oils, so you can trust that what you’re getting is pure, high-quality Aussie goodness in every drop.
Why Australian Made Week Matters
Australian Made Week is about putting local products front and centre. It’s a reminder to think about where your products come from, what they’re made of, and who benefits when you buy them.
For us, it’s more than just a week. It’s how we operate every day. We’ve never taken shortcuts or outsourced production. We believe in doing things the right way, not the cheap way. That’s why we source locally, manufacture on Australian soil, and continue to innovate with eco-first thinking that reflects our values and yours.
Supporting Local Has Never Been More Important
In recent years, Aussies have become more conscious than ever about supporting homegrown businesses. Whether it’s buying from a local market, choosing Aussie produce, or switching to Australian made cleaning products, every choice matters.
When you buy Euca, you're not just investing in a premium laundry product. You're helping to keep Aussie manufacturing alive. You're backing sustainability. You're showing the next generation that there’s value in doing things the right way, even if it takes a bit more time, effort, or care.
A Clean You Can Feel Good About
At the end of the day, we know you want a laundry product that works. But we also know you care about what goes down your drain, what touches your skin, and what kind of future we’re leaving behind.
That’s why Euca will always be:
100% Australian Made and Owned
Eco-friendly and non-toxic
Backed by four decades of local trust
So, during Australian Made Week and every week after, make the switch to products that support our people, our planet, and our future.
No matter what you're buying, when you buy Australian made, we all win!
From our Aussie family to yours, thanks for choosing Euca.
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