Does a certain perfume ever remind you of someone special? Ever smell a particular food and think of where you were the first time you tried it? Does the scent of a shampoo brand transport you back in time?

Odds are, you can relate to the above. And believe it or not, there’s a scientific explanation for these phenomena beyond mere sentimentality. Scent has a powerful impact on our memories, emotions and cognition due to its fascinating interaction with our brain.